By Janet Driscoll

> I’ve recently read several blog posts touting how valuable the Google Search-Based Keyword Tool is, and while I tend to agree, I think there are very specific uses for this tool as opposed to the Google AdWords External Keyword Tool. First, let’s examine how the two tools differ.

Google Search-Based Keyword Tool

According to Google, the search-based keyword tool “provides keyword ideas based on:

* Based on actual Google search queries

* Matched to specific pages of your website with your ad and search share

* New to your Adwords account (typically excluding keywords matching those already in your account)”

Enter a website into the website field and click “find keywords” to begin your search. You can also optionally add keywords to the list.

Upon testing this feature (without tying it to my Google AdWords account per bullet link building three above), Google did a decent job at analyzing the Search Mojo website for potential keywords (click image to enlarge):

Google Search-Based Keyword Tool Results

Notice that Google. link building

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